Budweiser Ad Campaign
The summer gear hook -up.
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Budweiser Ad Campaign
A fun summer promotion & advertising campaign for the King of Beers enticing guests to sign up and win the ultimate backyard giveaway.
The Ultimate Budweiser Backyard program was conceived for Anheuser-Busch as a fun and engaging promotion to drive sign-ups to their Bud Rewards program. We concepted the Ultimate Budweiser Backyard to serve as a mysterious giveaway that enticed customers to see what prizes they could win.
The ad campaign featured both print and digital executions, and was shown in both on and off-premise accounts as well as online, social and featured on the Budweiser website.
To help create further interest and excitement in the program, we built real, larger-than-life red wood crates and set them up in iconic locations throughout the region. Each crate was painted Budweiser Red and included branding along with URLs for sign-up.
Grand prize winners cashed in with a large wood crate delivery to their homes.
Once they broke their way into the giant boxes, they found all the Budweiser backyard and grilling accessories needed to host the ultimate party, including: Custom Budweiser gas grill, premium picnic table, branded lounge chairs, Bud yards games, Bluetooth speakers system, Yeti cooler, and plenty of Budweiser koozies.
Other winners received custom hats and other Budweiser merch in custom wood crate-designed cardboard boxes that matched the large red crates.