Lindenwood 2023/2024 Ad Campaign
LU’s benefits are impossible to miss.
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2023/2024 Campaign
A new series of hyper-targeted Lindenwood ads all built to deliver key university benefits to specific student audiences.
We had a seemingly endless amount of facts and messages highlighting LU as the right choice for students. But instead of inserting a bunch of supers into each spot during editing, we came up with an approach to shoot these statements in camera, weaving them into the natural environments of each scene.
We created 4 different spots targeting both traditional and non-traditional students.
The videos feature only the natural sound from each environment, allowing the messages on screen to really have impact. Without any spoken dialog, these ads sound different than any other broadcast ads, and really grab attention. They also were made to work perfectly as social and other digital placements where audio often isn’t available.
We created over 30 unique props to express LU’s many advantages.
This campaign is built around capturing day-in-the-life Lindenwood experiences that are meant to feel relatable to the audience. But after a taking a closer look, these moments lead to visual discoveries of bold LU statements that are uncovered in each scene.
RESULTS
2023/2024
4 TV Spots, 8 Digital Streaming Videos, 6 OOH Boards, 8 Digital Ads, 20 Social Posts