Lindenwood 2022/2023 Ad Campaign
Rethink what you think about Lindenwood.
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2022/2023 Campaign
We pushed Lindenwood to create a new and disruptive ad campaign that stood out from every other college & university and cut through the noise.
We needed to say something different and impactful while highlighting the many benefits of LU. The messaging needed to be memorable and ownable in a crowded St. Louis market.
Through research, we learned those considering college throughout the St. Louis region were familiar with Lindenwood University, but rarely was it considered. Often times, LU was perceived as a fallback school.
To combat this, we built an awareness campaign that informed, encouraging people to research the school, and ultimately, schedule tours and apply for their undergraduate, graduate and MBA programs.
We made sure our student and parent audiences were aware of the many benefits of LU – in BIG, BOLD, and unexpected ways.
By asking people to Rethink What You Think About Lindenwood University, we helped potential students re-examine what they already know – or don’t know – about Lindenwood.
5 Educational Advertising Awards, including Best in Show
RESULTS
7 SIA Awards, including Best Integrated Campaign and Best Television Campaign
American Advertising Federation (AAF) Silver Award
2022/2023
5 TV Spots, 8 Digital Streaming Videos, 5 OOH Boards, 4 Digital Ads, 10 Social Posts, 4 Print Ads