Spire Ad Campaign
One community.
One planet. One vision.
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A bold campaign that helped to inject new energy into their environmental vision. Spire is committed to being a carbon neutral company by midcentury, and it’s this commitment that’s at the center of the campaign.
Committed to a sustainable energy future.
To represent this bold commitment, we devised a bold campaign name that we knew would be different than what audiences would expect from the company – helping to ensure that the message would stand out and make an impact.
HOW IT WORKS
ONE > 50, read as ONE to 50, symbolizes their commitment to customers, the communities they serve, and the planet they love. It represents how everyone shares the same unified goal: we all want to make our world a better place. As a result, the ONE is doing many things. It brings everyone together as ONE community to better our ONE planet through ONE vision. It communicates Spire’s commitment to working together with the community, ensuring a safe, affordable, and reliable energy future.
The arrow (>), or sideways caret, represents the one direction toward being a carbon neutral company by midcentury, or the year 2050, as represented by the number 50. The appearance of ONE in the logo is also a nod to their participation in the ONE Future Coalition, a group of energy companies working together as one to reduce methane emissions to 1% or less by 2025.
By using the ONE > 50 symbol and its subhead “ONE community. ONE planet. ONE vision.” as a platform for all communication to be built, we were able to construct a campaign that touched on all the benefits and facts that Spire wanted to communicate to audiences.
